About UsWalkerbay Xtreme NPC Reg. No 2015/135692/08
THE WALKERBAY XTREME
The Walkerbay Xtreme Hermanus is a 4-day multi-discipline sport festival held annually in and around Hermanus at the end of April. The event features a collection of family and spectator-friendly sporting events as well as a line-up of top, local and international athletes.
The heart of the festival is the spectator arena and main stage in Market Square, Hermanus. Events are spread out into surrounding areas from the New Harbour to Voelklip, mostly starting or finishing in the main arena. The aim is to make the festival as spectator-friendly as possible while allowing the whole town to take advantage of increased foot traffic and be a part of the festival.
The focus of the festival is to highlight the magnificence of the area and all the activities that our beautiful towns and spectacular surroundings offer. The Walkerbay Xtreme Hermanus aims to promote Hermanus and the surrounding areas to local and international sports enthusiasts as a world-class destination for sports-tourism. In doing so the festival will raise the profile of the region and extend the tourism season so as to boost the local economy and promote community development.
The event is planned over four days at the end of April each year, towards the end of the summer tourism season. It will feature world-class events all aimed at showcasing the beautiful town, spectacular coastline and pristine mountainside to a global audience.
In doing so the organisers hope to develop local interest, not only in sport, but also in conservation, ocean safety and preservation of historic landmarks by allowing local communities to see their town through the eyes of visitors from around the world and encouraging responsible interaction with the town’s natural treasures.
We believe that by hosting a world-class, multi-discipline event, offering a wide variety of attractions for the whole family, Hermanus will claim its place among the top sports-tourism destinations in the country, if not the world.
The Walkerbay Xtreme Hermanus is, first and foremost, an inclusive business opportunity for the entire Overstrand area. The aim is to drive the local economy by sourcing expertise, services and materials locally wherever possible, and create opportunities for involvement from local businesses first. The pilot event in 2015 attracted hundreds of athletes from around the world and generated a noticeable increase in economic activity in the area. The concept has proven successful as a boost to a wide range of businesses in and around Hermanus. As the profile of the festival grows, The Walkerbay Xtreme will become a highlight on the economic calendar of the region.
The first event was rolled out as a proof-of-concept and managed to create thousands of media impressions. Photos and video clips of the festival reached audiences in over 50 countries from Sweden to New Zealand. As the festival grows, it will become an incredibly effective means of raising the profile of the Overberg region as a spectacular tourism destination for visitors from every corner of the globe.
Looking ahead, we believe The Walkerbay Xtreme has the potential to become an important contributor to the economy of the entire region, attracting thousands of athletes and spectators to a world-class festival that focuses on showcasing local businesses, organisations and charities. In doing so, the festival will promote an awareness of the value of our natural assets and the importance of conservation efforts as well as the positive impact that sports can have on lives and communities.
HERMANUS BUSINESS CHAMBER
OLD SCHOOL GROUP
Sponsorship & Partnerships
OLD SCHOOL GROUP
SEE & SAND
Routes & Marshals
SEE & SAND
Routes & Marshals
PR, Marketing & Athlete Communications
Website & Media Coverage
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